GAIA Conscious dining
Gaia Conscious dining was a KEA branding challenge with the vegan restaurant group Souls Cph. The challenge included an input on how to build their brand into a mother company, a suggestion for an updated brand management strategy as well as a development of a summer 2021 campaign for the new mother brand.
The proposal for the new mother brand identity is: GAIA Conscious dining.
Gaia is the Ancient Greek personification of the Earth, also known as Mother Earth
Logo Design
Marketing Materials
A guerilla marketing was a part of the promotion of the new Gaia concept. One suggestion was to create a mural design, created by a local artist, located in a high-visibility area in Norrebro.
Living mycelium Statues will be places around Copenhagen to raise awareness for the new GAIA brand, marketing the concept to generate a buzz surrounding the new identity.
