11:11 studio
11:11 studio was created as an entrepreneurship concept for KEA. 11:11 is a unisex contemporary jewelry brand, combining personal safety with bespoke, timeless design. Using state-of-the-art GPS technology, 11:11 strives to re-define our perceptions of security and protection.
In the simplest of terms, 11:11 is a discrete personal security alarm that doubles as jewelry, making for easy, everyday use. It corresponds with a mobile app and has several options to use in the case of an emergency, allowing the user to choose between contacting friends and family or the authorities (or even both). See the Website here.
How does it work?
Each piece features a discrete panic button, concealed in the jewellery design.
If a user feels in danger, they have two options:
Only alerting their close friends or family: when pressed firmly twice, the device sends out a message to three pre-selected contacts with the user’s live location.
Alerting the authorities. By pressing and holding the same button down for 30 seconds, the device sends a message to the local emergency dispatch.
Activated accidentally?
Manual cancel by firmly pressing the button once
Cancel through the App
The 11:11 bracelet has a button in the clutch and has a safety protection to avoid accidentally pushing the panic button.
The inner workings of the jewellery are comprised of two pieces:
A nano-GPS
Silver-oxide battery
The inner workings of the jewellery are comprised of four core pieces:
A nano-GPS (transmitter and receiver)
Central Processing Unit (i.e. the brain)
Data Storage
A rechargeable lithium-ion battery
The system:
There are two components to the security system. The physical jewellery and a corresponding free app, available for both iPhone and Android users. Using the app, users can select a list of three emergency contacts and fill out a profile for emergency services. This lets first-responders know if the user has any allergies, non-visible disabilities or significant medical history.
Poster for online and offline marketing purposes.