KUN Plant-based
Kun Plant based means "just plant-based" in Danish.
I created KUN as a proposal for a new packaging design of COOP's new plant-based brand. The meaning behind the packaging is that it is only or just plant-based, going back to the basics and to be as simple as possible.
The making of KUN
Through the package design, I intended the new Kun brand concept to represent the existing brand principles of sustainability, simplicity, and affordability.
A number of design elements have been incorporated to do so; including the chosen typography, colour palette, graphic elements and layout - to produce a design which is different to those on the market.
With that in mind, I began sketching the packaging design, which can be seen on the right.
